A call to researchers to submit to a special issue on retail and Covid-19
The Covid-19 pandemic has had a dramatic impact on all our lives and on how the retail industry is structured and operates. It has also highlighted and reinforced the central role played by retailing in economies and society in general. The pandemic has been a disruptive agent to the existing business models of retailers, their established operational practices and how consumers behave and shop. The impact has also been felt by the wider retail eco-system including actors in the supply chain and the real estate industry. In all markets, the traditional ‘rules of the game’ for fixed store retailing have changed. New operating practices and behaviours have emerged as the sector has adjusted and many of these changes will persist in the ’new’’next’ normal.
The response to the pandemic has seen different national and regional public policy measures applied (lockdowns and other restrictions to trading) which have either accelerated existing structural changes such as the shift towards on-line retailing or stimulated new changes and opportunities, such as a greater focus on ‘local’ shopping. Whether these changes are temporary or long term is open to debate, as retailers in different sectors have responded with innovative solutions and with differing degrees of success.
To capture the impact of the Covid-19 pandemic on retailing, the International Review of Retail, Distribution and Consumer Research is pubishing a special issue on Covid-19 and retailing. Intersted scholars can read more on the website of the journal.