Ashleigh Logan McFarlane presents her research on how emerging behaviours in social media spaces shape markets.
Join the Centre for Retail Research in welcoming Ashleigh Logan McFarlane, Napier University Edinburgh, to present her research at Lund University.
Ashleigh's presentation is entitled: Influencers, blogger-preneurs, moms and festival goers: How emerging behaviours in social media spaces shape markets. She will discuss various research projects with a common thread, namely, how people behave and interact on social media.
The research seminar will take place in Kronborg (C716) at Campus Helsingborg.